I had an article in today’s FT (June 1, 2012) on Getty Images watermark (Getty shifts with new stamp of ownership), but in the interests of journalistic fairness, I couldn’t say exactly what I thought. So here’s what I think.
In brief: the company has changed the watermark from an obstructive, possessive gesture to a helpful, open one. It is not longer a simple stamp across the image, but a cleaner box with a short-form URL and a photographer credit.
It’s a stroke of genius, in my view. Why? Well, there are several reasons I can see. In no particular order: Continue reading