Gianni Infantino clearly knows how to get some positive press.
His very first day in the Fifa top job – a job that belonged to yoda’s evil twin Sepp Blatter for the last 382 years – he somehow organises a match with a group of football legends, garnering barely a single critical word.
Evidence:
The independent: Gianni Infantino celebrates Fifa election success with legends football match
The Guardian: Fifa president Gianni Infantino wants to reignite ‘love of the game’
Ah, the love of the game. Friendly rich ex-pros laughing for the cameras. That’s what it’s all about. Putting the fun back into Fifa.
Wrong, wrong, WRONG.
When financier Guy Hands took over Odeon cinemas, he had to stop executives thinking they worked in Hollywood. He reminded everyone that they were in the popcorn business, not the movie business.
Infantino needs to realise he’s not in the football business. Not in the sense of running a club, building dreams, having them shattered and doing it all again next season. He’s in the business of organising events – World Cups, specifically. Who bids for them, how the TV money is distributed, and managing the reserve fund in the intervening years. Nothing else matters.
If he does his job well, no-one should recognise him, care about what he says, or pay him any attention. He needs to create a boring, transparent governing body that gets almost no news coverage. It is based in Switzerland, so that’s a good start. But he should forget the star-studded kickabouts, and get on with the job. (Related: read what’s wrong with sports officials by Simon Kuper)
Anyway, here are six recent stories that you should read: Continue reading